Agenda | Developing Allergen Free Products & Ingredients
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Agenda: 14 March 2012
 

08.30Registration and refreshments
  
09.10Opening remarks from the conference chair
 Dr Josephine Wills, Director General, European Food Information Council (EUFIC)
  
Understanding Market Drivers, Regulation and Labelling Issues
  
 09.20Keynote address:  Evaluating allergen-free products and ingredients in the context of health and nutrition trends in Europe
Understanding allergies, intolerances, autoimmune diseases and other health concerns attributed  to ingredients such as gluten, milk, eggs, soy, nuts
 Considering definitions of ‘free-from’ and ‘allergen-free’ products – what do consumers, retailers and the industry understand them to mean? 
 •Examining how interest in allergen-free products fits into wider consumer demand for healthy and natural foods and beverages – what’s the attraction of a ‘clean label’?
 •Evaluating the particular challenges of effectively communicating the status of ‘free-from’ products – considering the thorny issue of ‘may contain’ labelling 
 Michelle Berriedale-Johnson, Founder, FoodsMatter sites & FreeFrom Food Awards
  
 09.50Evaluating the current market for allergen-free products - Key trends and opportunities for the food and beverage industry
 •Examining who is purchasing allergen-free products and what is driving market growth with reference to Mintel's latest research in the UK market – it's not all about allergies
 •Understanding consumer expectations of ‘free-from’ products – the challenge for manufacturers and retailers,
 Evaluating the key global markets and opportunities for future growth
 •Considering the categories and sectors that are leading the way and where new opportunities lie
 David Jago, Director of Insight & Innovation, Mintel
  
10.20Question and answer session
  
10.30Morning refreshments
  
11.00Briefing: The fundamentals of allergen management and labelling
 •Exploring current EU regulation of allergens and advisory labelling
 Understanding levels and thresholds – what they mean in practice
 Allergen testing - how and when it should take place
 Best practice approaches to avoiding the risks of cross-contamination in sourcing and production – when is it right to use advisory labelling?
  
11.30Question and answer session
  
11.40Panel discussion: Evaluating the new opportunities offered by allergen-free products and the challenges that need to be overcome to capitalise on them
 Expert panellists, from across the food and beverage industry, will address key issues including:
 Focusing on the importance of quality, taste and performance, especially for those that are selecting ‘free-from’ for lifestyle reasons
 Examining the challenge of holistic product design – realising the importance of not replacing allergens with unhealthy ingredients e.g. fat, sugar or salt
 Weighing the cost of allergen-free production against consumer demand – is it really worth it?
 Evaluating the sustainability of the ‘free-from’ market – will allergen-free products move into the mainstream?
 Considering opportunities for new products that are allergen-free but create a new market in their own right – is a ‘free from’ version always the answer?
 Paddy Cronin, Commercial Director, UCB/Livwell
Eileen Steinbock, Head of Health and Nutrition, Brakes
Nick Smallwood, Senior Business Manager, Swedish Glace
  
12.40Lunch
  
Overcoming Technical Reformulation & NPD Challenges 
Explore practical approaches to replacing allergens that are fundamental to functionality, with a particular focus on taste, texture, stability and shelf-life. Showcasing the latest developments and breakthrough technologies, evaluate the NPD and reformulation opportunities in this market.  
  
13.40 Technical Case study – Developing a successful range of gluten-free and egg-free baked goods
 •Understanding the practicalities of removing functional allergens from muffins, brownies and cakes
 Examining the challenges of maintaining texture and stability – ideas and techniques that helped in devising solutions
 •Focusing on the importance of taste – evaluating the development process and the quality a product must achieve to be launched
 •Considering the commercial drivers for this range – how are the products labelled and marketed?
 Zoeb Bhujwalla, Director, American Muffin Co. Ltd
Jose Mulji, Director,
American Muffin Co. Ltd
  
14.10Technical Case study – Exploring the challenges of recreating the texture and flavour of cheese and yoghurt in dairy-free formulations
 Understanding the functional impact of milk in cheese and dessert products
 Identifying the functional non-dairy ingredients and the processes necessary to achieve the correct texture and flavour
 •Creating the dairy taste from natural flavours
 Ensuring a comparable shelf life to cheese
 •Evaluating the packaging and labelling of these products
 Richard Seal, Non Executive Technical Director, The Redwood Wholefood Company Ltd
  
14.40Case study – Innovative solutions to the functionality challenges presented by gluten-free products
 Examining the implications of removing gluten from a range of products – what you’re up against
 Evaluating available technical solutions and the most successful approaches to date
 Aligning a new or reformulated product with broader health and nutrition trends e.g. demand for a ‘clean label’
  
15.10Question and answer session
  
15.20Afternoon refreshments
  
15.40Technical Case Study – Developing allergen-free added-value meat products
 Understanding the technical challenge of removing allergens from complex savoury product formulations
 Evaluating the substitute ingredients available – what ideas and techniques were tried?
 •Responding successfully to the functionality requirements of the product category e.g. shelf-life and stability
 Jeremy Hall, Group Technical Director, Bernard Matthews Foods Ltd
  
16.10Technical Case Study - Maintaining texture, stability and shelf-life in a gluten-free bakery products
 •Understanding the challenges posed by removing gluten from commercially produced breads, pizza and confectionary
 Examining the practicalities of combating issues of taste, texture, structure and shelf-life
 Evaluating alternative formulations – what ideas and techniques have been tried?
 •Producing a healthy and nutritious product – considering dietary fibre, crude proteins, minerals and vitamins and lowering level of salt, fat and sugar
 •Understanding the commercial considerations - how could the final product be labelled and marketed?
 Dr Valentina Stojceska, Research Scientist, Lecturer & Unit Leader for Food Product Innovation, Manchester Metropolitan University
  
16.40Question and answer session
  
16.50 Closing remarks from the conference chair
  
17.00Close of conference

 

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Free From Food Awards     Mintel